WePlantNYC.com

Tom Salomone and WePlantNYC.com specializes in rooftop greenroof gardens. A green roof is a roofing system, which partially or completely covers a building’s rooftop, that uses vegetation to reduce heat reflection and absorb rain water. A green roof’s growing medium is planted over a waterproofing membrane and can include root barriers as well as drainage and irrigation systems.

This is pretty amazing stuff, and Tom is a leader in this field . Green roofs can improve the energy performance of buildings, help manage stormwater, extend roof life and function, reduce urban heat, encourage bio-diversity, have certain tax incentives and are also so beautiful. They currently manage the huge green roof at Silvercup Studio in Long Island City, NY and many more.

This site is scalable/responsive, so it can be viewed on Iphones and smartphones, so no additional site is required for mobile versions. The site contains lots of good information, presented in small, readable and digestible chunks. Also lots of white space which helps to make the great green photos POP!

Original logo by DevineDesign, as well.