All search engines, including Google, Bing and Yahoo, use algorithms (a fancy term for math) to serve up the most relevant content. Blogs improve your search engine rankings by displaying your company’s expertise through fresh, relevant content that is also keyword rich.
You’re so Fresh!
A website can’t be static. You should think of your website as a living organism that is constantly growing and changing. The downside of this: this organism needs to be fed… often!! In fact, fresh content has become even more important recently. Google changed their algorithm to push fresh content to the top of rankings for many searches. Bingo for you… IF you blog!
A blog is actually kind of stealthy in a number of important ways:
Site Growth, Without Appearing Top Heavy
A blog allows you to grow your site by providing content that wouldn’t otherwise be contained on your site. All the articles go under the heading BLOG or NEWS, so there is no need to add more and more dropdowns to your main navigation menu. It keeps your site clean and simple, but contains a wealth of additional useful information. Our blog features a variety of articles, some just for fun, most of them help get traffic to our website by being useful and informative.
One of the ways search engines rank websites is based on the keywords contained in the site. Websites that contain more of the searched keywords will rank higher than similar sites because the algorithms show more relevant content related to the subject. Focus on 1-2 keywords per blog posting.
When customers look for products or services, they will probably start with a web search. “Google it!” is the phrase you hear in our house a half dozen times a day. If your customers find your blog is well written, contains the info they are looking for, and is authoritative, they may stay to read it. Better yet, they may call/email to make a purchase. Sweet.
Links Help SEO Ranking
When search engines crawl the web, one of the things they weigh heavily is the number of external sites linking to your website. External links show that your site is providing helpful, relevant information. A great blog is great link bait that other websites will be inclined to reference. Never buy links, or play the backlink game… these links need to be useful, purposeful and real.
Blogs also serve the critical function of providing internal links to pages that are within your site too. Search engines want to see that your pages reference each other and are coherently tied together. Blogs can reference your product pages, services and other pages that might have been overlooked otherwise.
Blog Posting: How Long, How Often
Most online advice tells you to make blog posts between 400 and 600 words. That’s a pretty easy length to write 2-4 times per month. If you can post more often, great! Evidence indicates that posts longer than 1,500 words gained 68.1% more tweets and 22.6% more Facebook likes on average than shorter ones.
Content plays a significant role in promoting or downgrading your website. The content of your website remains the most important aspect of your SEO strategy. Without high-quality content, no SEO tactic will help you drive organic traffic to your site. So get blogging TODAY!
Need some assistance with blog posting? Email us or call on Devine Design to create a website with a news or blog page to keep your site fresh and worth clicking on!
Here is a great checklist on making your blog posts SEO-friendly from Hubspot.