Search Engine Optimization/SEO

It’s great to have a nice site, but being found is what it’s all about!

SEO Search Engine Optimization: Especially for a business, being found by search engines can make or break your success online and in the real world. Fortunately, using the WordPress content management system, search engine optimization tools are easier than ever to use. Our sites look good, work well and can be found easily. And that’s the bottom line, right?! Click here to get a quote/get started on your next website.

WordPress comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database. WordPress comes with several built-in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogs, and pinging.

We use Yoast SEO, the #1 WordPress SEO plugin. This helps you get more visitors from Google and Bing, attract more visitors from social media
and increase your readers’ engagement. Read about Yoast SEO, click here.

Susannah Devine successfully completed the Yoast SEO for WordPress (block editor) course!

Susannah Devine successfully completed the Site structure (deprecated) course!

SEO CheckUp And Review

To effectively understand your current online visibility and opportunities for improvement, call on us to:

• Review your existing website
• Examine your analytics
• Conduct a directory listing analysis
• Analyze the websites of 3 main competitors
• Utilize those findings, we create a personalized strategy to boost visibility, traffic, and conversions.

Get Found!

To be found for a term, that term must be properly optimized. To determine the state of your SEO we:

• Analyze meta data and on page content
• Evaluate technical aspects that affect visibility
• Perform a rankings check for keywords you are currently targeting
• Conduct research and analysis to determine proper keyword selection
• Assess your social media platforms

To determine the state of your SEO we:

We review your current analytics to identify:

Who your visitors are and how they interact with your site
• Traffic sources
• Content effectiveness
• Landing pages
• Search terms used
• Conversions

Take a look for yourself by searching for some of our sites. You’ll see many of our clients on the first pages of Google, Bing, and Yahoo. This is all basic SEO, no pay per click, all-organic search engine results.

We frequently partner with Jeanne Kardell of Write On Point SEO for website projects. As a small, boutique firm, Write On Point™ takes the time to get to know you and your project so they can provide individualized service, from search engine optimized web site content and blogs to social media management and online directory listings to Google AdWords. Check out her credentials and website, click here.