New, Juicy Content
The same rule applies for search engines. If you aren’t constantly pinging search engines with new content, there’s no reason for the bots to crawl your site and rank your webpages higher than those of your competitors.
You MUST update and publish your content frequently to help search engines find your pages more readily, potentially resulting in higher rankings and increased viewership.
Your blog is a great place to start. Create short, digestible, shareable pieces of content for your blog that ping the search engines.
One great way to keep new content is to post about your projects. Photos, some information about what you did is useful and interesting to potential clients. Plus, it keeps the search engines coming back. See a sample here, on K&B Construction, a DevineDesign website with SEO/ blog content by Jeanne Kardell of Write On Point Communications.
Social Media Feed
A live social media feed on your website allows your site to constantly speak with search engines. By having new tweets or Facebook posts consistently updating on your webpage, search engines will “see” the new, valuable information that you’re putting out, and may crawl your site.
A press section is another good way to post fresh content. Updating your site with content about your company and employees helps consumers understand what’s happening within your business and industry. Search engines view the new pages as new content, which can also boost your page rank.
The goal of all search engines is to serve customers with the most relevant information on the Web. By updating your website with fresh content, search engines and your customers will learn to value your site as a trusted source. Make it easy for the search engine to find you. Change your content. Keep it fresh. Keep it juicy!
Many thanks to Skyword for some of this information.