Website Redesign: 8 Signs You Need One… Now!

8 Warning Signs You Need a New Website

Your website is the most powerful marketing tool you have. It is a prospective customer’s first impression of your business, where they can learn about your services and products and, ultimately, decide whether they want to do business with you.

Is your website a positive reflection of your business? How do you know if your website needs a redesign? Take a look at these top 8 signs to determine if you need a website redesign.

1) Your Website is Not Mobile Friendly

As of 2023, 56% of website traffic comes from a mobile device. This means that most views of your website are done on mobile phones rather than desktop computers or tablets. Mobile-friendly sites automatically change their layout based on the device being used. This gives the user experience a much better experience. Mobile-friendly elements include easy-to-read text that doesn’t require zooming in, adequate space for tap links/targets, and little or no horizontal scrolling. In 2015, Google changed its algorithm to rank mobile-friendly websites higher than non-mobile-friendly sites in search results. So going mobile-friendly automatically helps your site’s visibility on search engines.

2) Your Website Has a High Bounce Rate

In Google Analytics, a “bounce” refers to a single-page session on a website. Your bounce rate is a percentage calculated by dividing the single-page sessions by the total sessions on your website. According to RocketFuel, the average website bounce rate is 40-55%.
Bounce rate is an important metric when examining your website. If your website has a high bounce rate, this could mean that users find your website difficult to navigate, are experiencing technical errors, or that your website features low-quality/under-optimized content from an SEO perspective. A high bounce rate can show visitors leaving your website and visiting a competitor.

3) Your Website is Slow to Load

Website visitors expect any website to load nearly instantaneously. According to Google, 53% of visitors leave a website that takes longer than just three seconds to load. Plus, website conversation rates drop about 5% with every additional second of load time. Slow website load speeds can also impact your search engine ranking. Google incorporates the speed of a website in its algorithm. If your website scores well, it can positively influence its visibility in search results.

4) Your Website Has Broken Links

Broken links are bad for your website’s user experience. 404 errors, missing images, and broken links lead to higher bounce rates and negatively impact your SEO score. You can check your website for broken links, click here: brokenlinkcheck.com.

5) Your Website and Branding are at Odds

If your website does not match your company’s brand, it’s time to redesign. Make sure your brand is clear and consistent. Logo, font, and colors must reflect your brand, company’s mission, and vibe.

6) Your Website Contains Outdated Content or Visuals

A website redesign and an upgrade to content typically go together. A website with outdated content and images looks and feels old. A HubSpot study says websites that publish new content every month attract more than three times more traffic than companies that produce no new content.
Refreshing your website with up-to-date content and images monthly will increase your search engine ranking. It will also improve the overall quality of your website and optimize your user experience. This will keep users coming back for more!

7) Your Website is Difficult to Navigate

Navigation affects nearly every aspect of your website’s performance. Navigation is vital from search engine ranking to bounce rate to the overall user experience. When users visit your website, they must be able to find specific content as efficiently as possible. If navigating your website is simple, visitors will leave and not engage with your business.
It’s a good idea to view your website with care periodically. Clicking on your links to make sure the flow makes sense. If you can’t find vital content within a few clicks, it is time to improve your site’s navigation.

8) Your Website Isn’t Search Engine Optimized Properly

When your site does not rank well on search engines, it is terrible for business. If you want your website to improve in search results, you must perform on-page search engine optimization. This enhances the quality and quantity of your website traffic, leading to more site visitors and helping achieve higher search engine rankings.

In Summary

If you think it’s time for a new website, it probably is. Websites look good and function well for five or so years. After that, technology and styles change, and most websites look dated. You don’t want that.

Contact us for a custom quote on your next renewed website, click here.