Here is how to write a great about us website page. A well-crafted “About Us” page shares your brand’s unique story, builds trust with customers, and clearly communicates your mission.
By going beyond a simple corporate bio, you can create a human connection that encourages visitors to become loyal customers. Make sure to tell your authentic brand story.
Explain the reasoning behind your business. Did you identify an unsolved problem? Is there a personal anecdote that inspired the creation of your company? Sharing this story adds a human element that people can connect with emotionally.
Clearly articulate your “big why”—the ultimate goal your brand seeks to achieve. This is especially important for modern consumers, such as Gen Z, who want to ensure their purchases align with their personal values.
Communicate the core principles that guide your business, such as sustainability, craftsmanship, or customer service. This helps individuals connect with your brand on a personal level.
Focus on the customer, not just yourself.
Your “About Us” page should emphasize how you can help your customers. Instead of boasting, use specific facts and figures to demonstrate how your products or services can improve their lives.
Tailor your copy to align with your target audience. Use a tone that resonates with them—whether it’s conversational, professional, or humorous—depending on the context. Consider creating a customer persona to guide your writing.
Respect your visitors’ time by keeping your content organized and easy to read. Use short paragraphs and headings to enhance readability. Break down lengthy information into sections to avoid clutter.
• Put a Face to Your Brand:
Humanize your business by including photos and short biographies of key team members, especially the founders. High-quality, authentic images of real people build trust much more effectively than stock photos.
• Show Social Proof:
Feature customer testimonials, awards, certifications, and logos of notable clients or media mentions. This external validation boosts potential customers’ confidence in your legitimacy.
• Provide Transparency:
Share behind-the-scenes visuals of your workspace or production process. Demonstrating how your products are made or how your business operates adds to your authenticity.
• Mention Your Location
For local businesses, simply stating your city and state can enhance reliability and trust for visitors.Incorporate engaging design and media.
Enhance your content by incorporating engaging media, such as high-quality photos, infographics, or short videos. Consider including a video message from the founder, a behind-the-scenes tour, or a visual timeline to reinforce your brand message.
Ensure plenty of white space on the page to avoid a cluttered appearance. Choose fonts and colors that align with your overall brand identity for a cohesive look.
The content visible without scrolling is crucial for making a strong first impression. Place your most important value proposition or slogan in this space.
Include a clear call-to-action (CTA). Your “About Us” page should not be a dead end. Add compelling and actionable CTAs to lead visitors on their journey, such as “Shop Now,” “Meet the Team,” or “Follow Us on Social Media.”
Incorporate links to other pages on your site, such as testimonials, blog posts, or your contact page, to provide additional information and keep visitors engaged.
Include links to your social media profiles to offer customers another way to connect with your brand and gain a better understanding of your personality.
